• The landscape of search: Google & other search engines, directories & portals
• Using Google Adwords to find your keywords
• Social search and social media optimisation - guidelines for success
• Measuring and monitoring - Google Analytics explained
• Black hat versus white hat - why some SEO consultants can get you banned
• Creating a presence to create visibility - why a website is not enough

This session is part of Reach Further's certificate in social media and is being run in as part of a 12 workshop series organised and subsidised by QU2, the business incubator at Leeds Metropolitan University.

Workshops can be done as individual workshops, or as a series of 6 half-day workshops, with a second series of six half day workshops, or as a series of six full day events.

Your trainer:

Liz Cable is Head of Social Media for award winning marketing agency Twenty Six Digital, and MD of Reach Further, a social media training and e-learning consultancy. She has been running successful online communities for over fifteen years, and has won awards for her online training courses, including a mention in the House of Parliament, and a feature on "Tomorrow's World". She currently works with universities and business incubators across the UK providing organisations and individuals with the skills needed to gain competitive advantage through the social web. Liz and her team of social media enthusiasts will deliver these workshops to ensure you are getting the best information taught by professional trainers, who are passionate about their subject, and who know how to transfer their skills to you.

Venue:
QU2
15 Queen Square
Leeds
LS2 8AJ

Costs:

Individual workshops: £95 per half day or £180 for a full day including lunch

Either series of six half-day workshops = £500

Full series of 12 workshops = £995 (can be booked as 6 days, or 2 lots of 6 half-days)

Whilst the full cost of training must be paid for upfront, funding may be available to reclaim all or part of the cost of this training (terms and conditions apply).

For more information and to apply for funding please go to:

http://www.enhancementfund.co.uk/single-business-application/sba-overview.asp

Discounted rates for QU2 members:

£75 per half day workshop

Either series of six half-day workshops = £375

Full series of 12 workshops = £745 (can be booked as 6 days, or 2 lots of 6 half-days)

QU2
15 Queen Square
LS2 8AJ Leeds
United Kingdom

Tuesday, September 21, 2010 from 1:15 PM to 5:00 PM (GMT)

Reach Further

Reach Further brings people together online to share, to work and to learn in online communities and social networks.

We help organisations & individuals make the most of the social web through training courses, consultancy, & social media strategy creation & delivery.

We are interested in ensuring that you have the skills, knowledge, and attitude in your own team to make social media work for you.  Whether that's a Community of Practice to share specialist knowledge, or a social networking strategy to engage people online.

We empower you to reach further online and in business.